We have a new name for Summer’s Eve – Summer’s Deceive.
Summer’s Eve is a popular feminine hygiene brand that markets wipes, washes, and more as “must-haves” for both health and self-image. They capitalize on the blatant and absurd underlying message that vaginas are dirty and in need of cleansing. What’s worse: with names like “Sheer Floral” and “Island Splash” feminine wipes may sound refreshing, but they could contain hidden toxics.
WATCH and SHARE the spoof ads below that call out harmful marketing and toxic ingredients in Summer’s Eve feminine wipes. Then TAKE ACTION and tell Summer’s Eve: Toxic chemicals and body-shaming are not ok!
Toxic Talking Box
Toxics to Go!
Fairy Fem Wipes Mother
Use of feminine wipes is on the rise largely due to stepped up marketing by brands like Summer’s Eve, which promotes feminine wipes as a ‘must-have’ for both health and self-image. The chemicals used in their wipes products, however, belie marketing messages that tell women they need wipes in order to feel fresh, clean and confident.
Summer’s Eve feminine wipes contain many ingredients that put women’s health at risk, including:
- Octoxynol-9 is a potent contraceptive drug that effectively kills sperm. However, wipes containing octoxynol-9 are not considered contraceptives, nor are they required to have any caution labeling to their potential effect on a woman’s fertility.
- 2-Bromo-2-Nitropropane-1,3-Diol and Iodopropynyl butylcarbamate (IPBC) are preservatives used in several Summer’s Eve wipes, including one product labeled ‘Simply Sensitive.’ 2-Bromo-2-Nitropropane-1,3-Diol releases formaldehyde, a human carcinogen. Exposure to formaldehyde can cause allergic reactions for those who are sensitized to it. IPBC is also a well-known skin allergen, making the use of feminine wipes containing these chemicals a painful experience for many women. (UPDATE 7.11.2019: because thousands of you took action, Summer’s Eve has reformulated and have removed these preservatives from their new products! But read labels: Products on the shelves may still contain 2-Bromo-2-Nitropropane-1,3-Diol and Iodopropynyl butylcarbamate (IPBC))
- Fragrance is used in all Summer’s Eve feminine wipes, but labels offer no fragrance ingredient information. Instead their website only lists ‘Clinically Tested Safe Scents’ as one of the benefits to using their wipes products. And now they are marketing a “fragrance-free” product that actually contains a number of fragrance chemicals. This is vague marketing language that fails to provide women the ingredient information they need to make their own purchasing choices — and in the case of their “fragrance-free” products, this marking is at best misleading and at worst, deceiving. Fragrance can be made up of potentially hundreds of different ingredients, many of which are linked to serious health problems from skin irritation to hormone disruption and breast cancer.
- Neutresse®, a trademarked odor-control technology used in many Summer’s Eve wipes. It is the only feminine wipes brand that has such technology, and like fragrance, the ingredients in Neutresse are also withheld from consumers.
Women of color are disproportionately impacted by the harmful and unwanted chemicals in feminine wipes. Data compiled by the National Health and Nutrition Examination Survey (NHANES) indicate that Black and Latina women use wipes, douches, washes, and sprays at higher rates than white women. Companies continue to market feminine products more aggressively to women of color, putting their health at heightened risk of toxic exposures and adverse long-term health impacts.
Bottom line: Taking care of your body shouldn’t put your health at risk! Raise your voice and demand that Summer’s Eve remove toxic chemicals from its feminine wipes and come clean about all ingredients, including fragrance and Neutresse®.
More resources on avoiding toxic chemicals in menstrual and personal care products
Potential Health Effects of Toxic Chemicals in Feminine Care Products
Detox the Box Advisory Committee
Special Thank You to…
Summer’s Deceive Film Credits
Women’s Voices for the Earth in collaboration with Sprout Films
Directed by: Katy-Robin Garton
Written by: Beth Conway and Sarada Tangirala
Produced by: Beth Conway and Paige Sparks
Featuring: Meshayla Cox, Kylie Paul, Shane Rooney and Rachel Garton DePuy
Edited by: Paige Sparks and Katy-Robin Garton
Special Thanks to: Inner Harmony Yoga Studio, Pattee Creek Market, Nina Alviar Makeup
Director of Photography: Jake Hanson
Lighting Engineer: Krist Hagar