September 29, 2014
Clorox is working to disclose allergens in its products’ fragrances. Will others will begin to abolish their own ‘trade-secret status,’ or even remove allergens altogether?
Hundreds of years ago, expert perfumers in France would handcraft exotic, top-secret blends to be used in the spritzes, soaps and powders of the world’s elite. In that context, applying trade-secret status to the fragrance industry made a lot of sense. In today’s world – where any company can hire a chemist to reverse engineer their competitor’s fragrance – it has become more a question of consumer protection than intellectual property rights.