WVE Kicks Off Crowdrise Campaign for Spoof Video

New spoof on SNL’s ‘Dick in a Box’ to inspire awareness, change in feminine products industry

FOR IMMEDIATE RELEASE: April 22, 2014

MISSOULA, MT—Women’s Voices for the Earth is ramping up efforts to mobilize women to convince leading feminine product manufacturer to disclose all ingredients by releasing a new music video. “Detox the Box” spoofs Justin Timberlake’s 2009 Saturday Night Live “Dick in a Box” skit, and the organization hopes to raise $15,000 through a Crowdrise campaign to fund post-production costs. The full Detox the Box video will be released on May 22.

“We’re well on our way to making a hilarious video we hope will go viral because too many women still don’t know about hidden toxic chemicals in feminine products,” said Erin Switalski. “It’s going to take all of us to convince companies to disclose and remove harmful ingredients in their products.”

The Detox the Box video comes on the heels of WVE’s groundbreaking “Chem Fatale” report about the hidden toxic chemicals lurking in feminine care products, including pads and tampons. These unregulated toxic chemicals are linked to some serious health problems, including increased risk of breast cancer, reproductive problems, asthma, and allergic reactions, Switalski said.

“With your financial help, we can release a video that will knock your socks off—and scare the pants off of any corporation that thinks it can hide toxic chemicals in products that affect our most sensitive body parts,” Switalski said.

Here are three easy ways to help:

• Donate at the Detox the Box campaign page. Even $5, $10, or $25 amount helps reach the goal!

• Share the campaign page with your friends on social media!

• Sign up to be part of the WVE team via Crowdrise. Simply visit our page and click on FUNDRAISE FOR THIS CAMPAIGN and you’ll instantly have your own fundraising page as a part of our Team.

MEDIA CONTACTS:
Cassidy Randall, cassidyr@womensvoices.org, (406) 396.1639, mobile
Caitlin Copple, caitlin.j.copple@gmail.com, (406) 493.4281, mobile

Founded in 1995, Women’s Voices for the Earth amplifies women’s voices to eliminate the toxic chemicals that harm our health and communities. With thousands of members across the United States, WVE changes corporate practices, holds government accountable, and works to ensure a toxic-free future for all. Learn more at www.womensvoices.org

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