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Can fragrance disclosure make a big company smell like a rose?

Can fragrance disclosure make a big company smell like a rose?

Greenbiz.com

Cassidy Randall

April 4, 2014

It’s time to get specific about the word “fragrance.” A product’s “fragrance” can be made up of 100 chemicals, and the specific chemicals aren’t disclosed to consumers because they’re currently protected as trade secrets.

But the issue of fragrance disclosure — or lack thereof — has come under increasing public scrutiny in the last few years by sophisticated consumers concerned about chemicals exposure from household products. While several alternative and “green” companies have begun listing the ingredients in their fragrances in response to this demand, there remains a lack of leadership from mainstream cleaning companies in this arena.

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