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Bye-Bye Brazilian Blowout? The FDA Issues Ultimatum, Says Product Could Be Seized if Company Doesn’t Lower Formaldehyde Content

Bye-Bye Brazilian Blowout? The FDA Issues Ultimatum, Says Product Could Be Seized if Company Doesn’t Lower Formaldehyde Content

Fashionista Blog

Cheryl Wischhover

September 8, 2011

After months of debate, testing by multiple agencies, and vehement denials and protests from hair straightening company Brazilian Blowout, the FDA has finally stepped into the arena. The FDA tested the product and found a whopping 8.7-10.4% formaldehyde content in the Brazilian Blowout formula. (Remember, if a product contains > 0.1% formaldehyde, companies must clearly disclose that on the packaging.) Calling the product “adulterated”–because of the high formaldehyde content–and “misbranded”–because of the formaldehyde-free claims–the FDA gave the company until September 12 to get its act together.

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