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Responding to consumer pressure, Clorox lists chemical ingredients

Responding to consumer pressure, Clorox lists chemical ingredients

Fragrance list reveals toxic musks still present.

Women’s Voices for the Earth

February 8, 2011

OAKLAND, Calif. – Clorox Co. has become the first mainstream cleaning product company to disclose all ingredients in its cleaning products, including dyes and preservatives, as well as a collective list of fragrance ingredients through its website, www.cloroxCSR.com. The announcement is welcome news to consumer and health advocates who have been promoting transparency and safety of chemical ingredients in cleaning products for years.

Women’s Voices for the Earth (WVE) is a national women’s environmental health group that has been urging the company to provide safe and transparent products since 2007. The organization contends that consumers have a right to know about product ingredients, and has cited health concerns with some ingredients commonly found in cleaning products. While WVE is pleased with the news, they say there’s still a long way to go.

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