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My Brush with the American Cleaning Institute

My Brush with the American Cleaning Institute

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Choose Wiser

Kristi Marsh

September 14, 2010

As a 70’s baby, I was branded from birth by household names like Clorox (Formula 409®, Pine-Sol®), Procter & Gamble (Tide®, Dawn®), SC Johnson & Son (Windex®, Fantastik®), and Simple Green. Their logos are nostalgic, in the same way the scent of Marlboro cigarettes reminds me of an ex-boyfriend. Familiar, but in the past for the better. Three years ago, I stumbled upon eco-friendly and budget happy cleaning recipes at Women’s Voices for the Earth. Thankfully, the discovery released me from my relationship with products linked to harm, and those requiring open windows simply to inhale comfortably while scrubbing.

Nevertheless, I was curious about the trade association’s (American Cleaning Institute ) website. My mind wanted to understand ACI’s positioning on the use of harmful ingredients used in cleaning products, so I spent quite some time exploring today.

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