Victory! Clorox Discloses All Ingredients
What Happened
In June 2010, after the release of our report What’s That Smell? on toxic chemicals in fragrance, WVE contacted Clorox with a suggested timeline for listing all ingredients, including those found in fragrance, directly on the product label. We emphasized that consumers have a right to know what chemicals we’re being exposed to in products we use to clean our homes, and that Clorox had a great opportunity to maintain its position as an industry leader in consumer right-to-know issues by disclosing all ingredients. Read the letter.
On February 8, 2011, Clorox took the first step in WVE’s timeline and released a master list of fragrance ingredients in all of their products, and is also disclosing ingredients in dyes, preservatives, and fragrances.
This is a great step forward in providing consumers with the information they need to protect themselves. Clorox is the first mainstream cleaning product company to disclose all ingredients!
Thank Clorox for doing the right thing.
Next Steps
This master list of fragrance ingredients does not associate ingredients with products; it simply list of all fragrance ingredients used in all Clorox products. If consumers see a chemical they wish to avoid on this list, they must avoid all fragranced Clorox products. In order to truly give consumers the information they need to make smart choices, Clorox must take the next step and list all ingredients, including those used in fragrance, directly on the product label.
Master List Reveals Clorox’s Failure to Keep Its Commitment to Remove Synthetic Musks
Unfortunately, this master list of fragrance ingredients also revealed that Clorox failed to keep its 2010 commitment to remove polycyclic musks from its products. Polycyclic musks are linked to hormone disruption, increased risk of breast cancer, and can break down the body’s defenses against other toxic exposures. These chemicals accumulate in our bodies and have been found in blood and breast milk.
In February 2010, Clorox announced the prohibition of polycyclic musks in its fragrances. The master list of Clorox fragrance ingredients released yesterday shows that Clorox fell through on that commitment; the list includes two polycyclic musks, galaxolide and tonalide. Polycycyclic musks have also been removed from Clorox’s prohibited chemicals list.
Resources
Responding to Consumer Pressure, Clorox Lists Chemical Ingredients
WVE Press Release
Why Should Companies List All Ingredients
You deserve to know what’s in your cleaning products
Which Companies Are Making Safer Cleaners
Find out how the top companies rate
What’s That Smell?
How the Pine Forest in Your Cleaning Product May be Hazardous to Your Health
How Did That Pine Forest Get in My Cleaner?
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