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Non-Toxic Shopping Guide


2013 Non-Toxic Shopping Guide cover

WVE’s Non-Toxic Shopping Guide has everything you need to make responsible choices without compromising the fun and excitement of gift-giving. With this Guide, you can use your economic power to show companies that you demand safer products.

The Guide includes tips and resources for finding safer products, and top non-toxic gift picks from eco-friendly, conscientious women of the WVE community who are experts in their fields.

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What’s in the Guide?

sherrell dorsey headshot Cosmetics, Perfume, Cologne & Lotion
Sherrell Dorsey, Organic Beauty Vixen
 Shona Quinn headshot Clothing & Accessories
Shona Quinn, Eileen Fisher
 Erinn Morgan Fitness
Erinn Morgan, Women’sMovement.com
 Liz Wasserman cropped Home
Elizabeth Wasserman, True Goods
 Alicia Voorhies  Toys
Alicia Voorhies, The Soft Landing
 Jessica-Iclisoy-headshot Baby Products
Jessica Iclisoy, California Baby
 Micaela Preston_cropped DIY Gifts
Micaela Preston, Mindful Momma
 Big Green Purse WVE Book Selections


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Advertising Partners

WVE is honored to have the support of the following companies this year that helped bring this guide to life and keep it a free resource for everyone, through their generous advertising support. While WVE cannot endorse any of the companies listed in this guide, we applaud these companies whose philosophies align with WVE’s work toward committed transparency and our vision of a toxic-free future.

Title Partner


From its humble, homemade beginnings in founder & developer Jessica Iclisoy’s living room, California Baby has come a long way. The natural skincare line with organic, sustainable ingredients continues to lead the natural baby skin care category in natural and mass markets. California Baby works with leading raw material suppliers to create and pioneer safe, new and improved green ingredients. True to their toxin-free, sustainability-focused roots, they steer clear of Diethanolamine (DEA), sulfates, dyes, numbing agents, and ingredients that can trigger allergies in young ones or chemically sensitive adults, including synthetic fragrances, dairy, soy, peanuts and gluten. Their strict standards ensure that all of products are CA Prop 65 compliant, which means they contain no carcinogens such as 1-4 Dioxane or phthalates. All essential oils are third party tested for purity.

Efforts to protect future generations extend beyond their Los Angeles facilities. An active member of the Organic Trade Association, California Baby® serves on a task force committee to recommend organic and safe cosmetics standards in the cosmetics industry. They also collaborate with leading groups and companies to initiate congressional action that will establish federal legislation demanding safe cosmetics. The company believes that their mission extends far beyond creating products that are safe for children and healthy for the environment. They strive to educate and enlighten parents to the simple principles of natural living, adhering always to their founding philosophy: what’s good for the environment is good for families.

Featured Partners

Ava Anderson NonToxic

Ava Anderson Non-Toxic: Sharing the message of toxic chemicals in personal care and cleaning products with families across America, while offering alternative quality organic and natural products, and a solid business opportunity. We offer skin care, hair care, body care, baby care, home care, suncare, cosmetics and essential oil scents.


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Kelly Teegarden Organics: Kelly Teegarden is a stage III Thyroid Cancer survivor that was mis- diagnosed at the age of 38, with three babies under age 5. She had a 50% chance of survival and a 50% chance of being mute. Her prayer was, “If you give me another chance to live and raise my babies, I will do something to make a difference in the world.” After thousands of hours researching why she could have had cancer in at all, Kelly learned about the toxic chemicals in many of the products and food she used. She decided to create a non-toxic skin care and cosmetic line without harmful toxic ingredients. KTO’s goal is to educate women to make choices that prevent chronic exposure to cancer-causing and endocrine disrupting ingredients.

Honest Company

The Honest Company passionately believes in creating effective and unquestionably safe, eco-friendly, beautiful, convenient, and affordable products for babies and homes. The growing product line includes eco-friendly diapers, and a natural line of bath, skincare, home cleaning, and organic nutritional supplements – all packed in convenient bundles that can be personalized, and shipped anytime. It is a one-stop-shop for the safest products, best service, and most useful tools and information for today’s modern families, with the ultimate goal of redefining the family brand by helping create healthier, happier homes, and a better future for all children.


True Goods is tired of corporate greenwashing and the secret life of labels. That’s why our new online shop has safety standards that are non-negotiable, period. We believe we all have the right to know what’s in the products we bring into our homes, and we help you harness your purchasing power for a healthier, more sustainable life.



Earth Mama Angel Baby

Earth Mama Angel Baby’s safe, hospital recommended, organic and natural herbal personal care products, certified organic castile soaps, and USDA Certified 100% Organic teas are specifically formulated to support the entire
journey of childbirth, from Pregnancy through Postpartum Recovery, Breastfeeding, and Baby care. No worrisome ingredients and no toxins ever! Mama’s Promise is to offer only safe, pure, natural products that work. If it doesn’t measure up to Mama’s standards, it doesn’t leave the building. (Promise.)


Good Clean Love, a sexual health company, creates and distributes premium organic/natural intimacy products and educational resources for building healthy, loving relationships. Our best selling organic lubricants have been named the safest products on the market in independent scientific research. Good Clean Love is the only brand of intimacy products that is a trusted source of advice on sexual health and intimate relationships to thousands of readers and listeners. Our weekly radio show, The Opening Door, has 10K listens per month and is broadcast on terestrial radio in San Francisco and Phoenix.


greenblendz, Inc. is a specialty manufacturer of private branded products for consumer packaged goods companies, retailers, industrial and commercial accounts. Working with its clients, greenblendz is able to provide turnkey product technologies from formulation through to finished packaged materials in household cleaners, personal care, baby, pet, salon/spa and janitorial product categories.


GreenWomanStore.com is a Collective Quest Toward Sustainability. Shop Fair Trade, Green, and Woman Made. 50% to 80% of your consumer dollar goes directly to the women entrepreneurs who produce our innovative, sustainable, fair trade, and socially conscious products. Women supporting women and everyone benefits! We are a Triple Bottom Line Company — People, Planet, Profit. Shop Fair Trade, Green, and Woman Made at: www. GreenWomanStore.com and on Facebook!

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Earth Tu Face began with two herbalists, a garden and a focus on creating a purely plant-based 100% natural skincare line, free of toxins or synthetic compounds. We have grown our line from the ground up, choosing plants that heal, restore and rejuvenate skin cells. We believe that you should never put on your skin what you wouldn’t put in your mouth. This holiday season, we’re donating 5% of our proceeds to WVE.


Just the Goods was founded on the belief that everyday indulgences shouldn’t cost the earth or our health. As a Champion member of the Compact for Safe Cosmetics, we show it’s possible and affordable to look and feel great without exposure to petrochemicals, parabens, sulfates, phthalates, and artificial fragrances, dyes, and flavours. Handcrafted items have vegan, plant and mineral ingredients to offer “just the goods,” nothing else.


Sweet & Woodsy Aromatherapy is a home-based business, owned by twin mom and nationally-certified Aromatherapist, Mindy MacLaren. Mindy began making baby care products in preparation for her daughters’ births in 2009. In addition to baby care, Mindy makes personal care products for all ages and essential oils-based household cleaning items. Understanding how much we are exposed to toxins, Mindy’s products are chemical- and synthetic fragrance-free, and full of safe essential oils and other health- enhancing ingredients, many of which are organic. Mindy uses only essen- tial oils that have been tested for purity. She uses all of Sweet & Woodsy’s products regularly and knows they contribute to her family’s good health.


Tru-Kid has been Making life easier for parents with 100% all natural TruKid products that families can trust. Developed by Jennifer Adams Bunkers, CEO and mother of six, TruKid is dedicated to providing extra gentle, eczema-safe skin and hair care for kids. We encourage kids to be independent with our innovative Symbol System and easy-to-use products. With products like our award-winning sun care, no mess on-the-go stick lines, and conveniently pre-measured singleuse BathBlasts (bubble bath pods), TruKid is designed for busy families and tailored for kids.

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