Fragrance disclosure turned on its head
Cattermole Consulting Inc.
Amanda Cattermole
March 19, 2017
“Unilever will list the chemicals in fragrances on their website. In addition, individual product information will be available on SmartLabel, a tool that gives consumers ingredient information for a range of consumer products.
Unilever will elevate itself to a leadership position by taking this pro-active stance, and the hope is that other brands will follow suit.
NGO, Women’s Voices for the Earth, has worked tirelessly to increase fragrance disclosure and educate women about the dangers of hazardous chemicals to human and environmental health. They have also shown that many people, especially women, are very sensitive to fragrances, and that the number of people affected is increasing.”
